Art of Video Production

ISBN-10: 1412916755

ISBN-13: 9781412916752

Edition: 2007

Authors: Leonard C. Shyles

List price: $119.00
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???Len Shyles??? The Art of Video Production is a comprehensive text with descriptions of all of the necessary organizational, aesthetic, and technical elements a student needs to progress from a beginning level to an advanced level in one course. This book presents an over-arching sensibility that links media production with the processes of communication, provides many practical examples, and adds ???industry voices??? interviews that do a great job of telling about ways knowledge from the text may be applied in the real world. In short, Shyles??'s book is a clear and comprehensive text for a complete course in video production.??? ?????Barbara Ruth Burke, University of Minnesota, Morris ???Shyles writes with a clarity and simplicity that is often missing in textbooks. He is able to take complicated concepts and break them down so that anyone can understand them. Shyles adeptly includes not only the 'ancient history' of early television production, but the new frontiers of HD and digital technology. The book also contains fascinating interviews with industry professionals, which students entering the workforce will find helpful. The Art of Video Production provides an excellent foundation for the video student, both technically and aesthetically.??? ?????Rick Ricioppo, Illinois State University, School of Communication The Art of Video Production emphasizes the enduring principles and essential skills of the communication process AND the new digital technologies that are necessary for creating effective video content (see PowerPoint presentation). In this exciting, new book, author Len Shyles updates the latest developments in digital video production, while preservingthe fundamentals. In a style that's clear, comprehensive, and brief, The Art of Video Production shows you how to make air-quality television programs???with emphasis on both content and production values???so that you can get your points across. This user-friendly text explains the methods for writing, producing, directing, and editing successful television programs. The Art of Video Production also features six interviews with industry professionals (including network, freelance, and independent producers, directors, writers, and editors), offering practical advice for those planning careers in the field. These ???Industry Voices??? speak to the profound shift from analog to digital platforms, and offer invaluable insight about its impact. In addition, The Art of Video Production features: Strong emphasis on audience analysis concepts useful in all phases of the production processIn-depth coverage of the nature of the digital shift, and its impact on the convergence of media and telecommunications industriesReview questions, exercises, and professional pointers, designed to help you review and retain material Accompanying Instructor??'s Resource CD-Rom An Instructor??'s Resource CD contains chapter objectives, suggested activities, test questions, classroom handouts, a list of helpful Web sites, and more! IRCDs are available for qualified instructors only. To request an IRCD for this book please contact Customer Care at 1.800.818.7243 (6 am ??? 5 pm Pacific Time) or by emailing with course name and enrollment and your university mailing address to expedite the process.
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Book details

List price: $119.00
Copyright year: 2007
Publisher: SAGE Publications, Incorporated
Publication date: 2/9/2007
Binding: Paperback
Pages: 564
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.980

Leonard Shyles (Ph.D., Communication, Ohio State University) is Associate Professor of Communication at Villanova University. His publications include journal articles and book chapters dealing with the content and impact of televised political advertising in presidential campaigns. He is co-editor and co-author of The 1000 hour war: communication in the gulf (1994) for Greenwood Press, dealing with the use of telecommunications technologies to conduct the war in the Persian Gulf and to provide journalistic coverage of the conflict. Most recently, Shyles has published a comprehensive television production textbook, Video production handbook (1997) for Houghton Mifflin Company. Shyles' current research focuses on understanding digital technology in the contexts of markets and policy.nbsp;

A Note to Students and Teachers
The Video Production Process
Video As Communication
How Television Works
Light and Lenses
Lighting Equipment and Design
Using the Camera
Understanding Sound and Microphones
Audio Processing and Aesthetics
Graphic and Set Design
Video Processing
Field Production
Writing and Script Formats
Producing and Directing
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