Strategic Management in the Media Theory to Practice

Name: Strategic Management in the Media Theory to Practice
Price: 6.75 USD
Availability: InStock
ISBN: 9781412903134

ISBN-10: 1412903130

ISBN-13: 9781412903134

Edition: 2008

Authors: Lucy Kï¿½ng, Lucy Kï¿½ng

List price: $73.00

30 day, 100% satisfaction guarantee!

Marketplace

1 new & used from $6.75

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and…

Book details

List price: $73.00
Copyright year: 2008
Publisher: SAGE Publications, Limited
Publication date: 4/28/2008
Binding: Paperback
Pages: 256
Size: 6.69" wide x 9.53" long x 0.60" tall
Weight: 0.880
Language: English



Introduction



Strategic Context


Sectors of the Media Industry


Trends in the Strategic Environment


Convergence and its Causes



From Context To Concepts


Strategy in the Media Industries


Managing Technological Change


Creativity and Innovation


Cognition, Culture and Strategy


Organisational Structure


Leadership


Conclusions