Strategic Management in the Media Theory to Practice
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Description: Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsman, CNN, MTV, Disney and Pixar.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $73.00
Copyright year: 2008
Publisher: SAGE Publications, Limited
Publication date: 4/28/2008
Size: 6.75" wide x 9.50" long x 0.75" tall
|Sectors of the Media Industry|
|Trends in the Strategic Environment|
|Convergence and its Causes|
|From Context To Concepts|
|Strategy in the Media Industries|
|Managing Technological Change|
|Creativity and Innovation|
|Cognition, Culture and Strategy|