International Business with Companion Website with Gradetracker Student Access Card

Name: International Business with Companion Website with Gradetracker Student Access Card
Price: 62.4 USD
Availability: InStock
ISBN: 9781405840712

ISBN-10: 1405840714

ISBN-13: 9781405840712

Edition: 4th 2006 (Revised)

Authors: Alan M. Rugman, Simon Collinson, Richard M. Hodgetts

List price: $140.00

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Description:

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japannbsp;- as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

Book details

List price: $140.00
Edition: 4th
Copyright year: 2006
Publisher: Prentice Hall PTR
Binding: Mixed Media
Size: 7.75" wide x 10.50" long x 1.25" tall
Weight: 2.926
Language: English




The World Of International Business



Regional and Global Strategy



The Multinational Enterprise



The Triad and International Business



The Environment Of International Business



International Politics



International Culture



International Trade



International Financial Markets and Institutions



International Business Strategies



Multinational Strategy



Organizing Strategy



Production Strategy



Marketing Strategy



Human Resource Management Strategy



Political Risk and Negotiation Strategies



International Financial Management



International Business Strategies In Action



Corporate Strategy and National Competitiveness



European Union



Japan



North America



Emerging Economies



International Business, Ethics and the Natural Environment