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International Business with Companion Website with Gradetracker Student Access Card

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ISBN-10: 1405840714

ISBN-13: 9781405840712

Edition: 4th 2006 (Revised)

Authors: Alan M. Rugman, Simon Collinson, Richard M. Hodgetts

List price: $140.00
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Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japannbsp;- as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
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Book details

List price: $140.00
Edition: 4th
Copyright year: 2006
Publisher: Prentice Hall PTR
Binding: Mixed Media
Size: 7.75" wide x 10.50" long x 1.25" tall
Weight: 2.926
Language: English

The World Of International Business
Regional and Global Strategy
The Multinational Enterprise
The Triad and International Business
The Environment Of International Business
International Politics
International Culture
International Trade
International Financial Markets and Institutions
International Business Strategies
Multinational Strategy
Organizing Strategy
Production Strategy
Marketing Strategy
Human Resource Management Strategy
Political Risk and Negotiation Strategies
International Financial Management
International Business Strategies In Action
Corporate Strategy and National Competitiveness
European Union
North America
Emerging Economies
International Business, Ethics and the Natural Environment