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| List of Figures | |
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| Notes on Contributors | |
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| Introduction | |
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| Theoretical Overviews | |
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| The Development of Television Studies | |
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| Critical Perspectives on Television from the Frankfurt School to Postmodernism | |
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| Television/History | |
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| Television and History | |
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| Our TV Heritage: Television, the Archive, and the Reasons for Preservation | |
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| Television/Aesthetics and Production | |
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| Television as a Moving Aesthetic: In Search of the Ultimate Aesthetic The Self | |
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| Locating the Televisual in Golden Age Television | |
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| Television Production: Who Makes American TV | |
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| Television/The State and Policy | |
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| Who Rules TV? States, Markets, and the Public Interest | |
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| Public Broadcasting and Democratic Culture: Consumers, Citizens, and Communards | |
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| Culture, Services, Knowledge: Television between Policy Regimes | |
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| Television/Commerce | |
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| Television Advertising as Textual and Economic Systems | |
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| Watching Television: A Political Economic Approach | |
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| Keeping "Abreast" of MTV and Viacom: The Growing Power of a Media Conglomerate | |
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| The Trade in Television News | |
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| Configurations of the New Television Landscape | |
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| The Study of Soap Opera | |
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| The Shifting Terrain of American Talk Shows | |
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| Television and Sports | |
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| "Where the Past Comes Alive": Television, History, and Collective Memory | |
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| "How Will You Make it on Your Own?": Television and Feminism Since 1970 | |
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| Television and Race | |
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| Television/The Public and Audiences | |
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| Television, Public Spheres, and Civic Cultures | |
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| Television and Public Opinion | |
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| Reality TV: Performance, Authenticity, and Television Audiences | |
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| A Special Audience? Children and Television | |
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| Television/Alternative Challenges | |
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| Local Community Channels: Alternatives to Corporate Media Dominance | |
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| International Television/Case Studies | |
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| Latin American Commercial Television: "Primitive Capitalism" | |
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| Television in China: History, Political Economy, and Ideology | |
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| Japanese Television: Early Development and Research | |
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| Change and Transformation in South African Television | |
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| Television in the Arab East | |
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| Index | |