Purpose: the Starting Point of Great Companies The Starting Point of Great Companies

Name: Purpose: the Starting Point of Great Companies The Starting Point of Great Companies
Price: 3.03 USD
Availability: InStock
ISBN: 9781403975812

ISBN-10: 1403975817

ISBN-13: 9781403975812

Edition: 2006

Authors: Nikos Mourkogiannis, Roger Fisher

List price: $35.99

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Description:

In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.

Book details

List price: $35.99
Copyright year: 2006
Publisher: St. Martin's Press
Publication date: 10/3/2006
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.188
Language: English



Acknowledgments


Foreword




What Is Purpose?



Introducing Purpose



The Real Value of Purpose



What Purpose Is Not



Great Stories of Purpose



Tom Watson's Passion for Discovery



Warren Buffett and the Excellence of Financial Artistry



Sam Walton's Altruistic Commitment to the Customer



The Heroic Purpose of Henry Ford and Siegmund Warburg



How Purpose Builds Greatness



Purpose and Morale



Purpose and Innovation



Purpose and Competitive Advantage



Purpose and Leadership


Epilogue: Purpose in Action



Panthea and Booz Allen Hamilton: Our Proposition



50 Key Points


Notes


Critical Bibliography


Index