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Purpose: the Starting Point of Great Companies The Starting Point of Great Companies

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ISBN-10: 1403975817

ISBN-13: 9781403975812

Edition: 2006

Authors: Nikos Mourkogiannis, Roger Fisher

List price: $35.99
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In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
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Book details

List price: $35.99
Copyright year: 2006
Publisher: St. Martin's Press
Publication date: 10/3/2006
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.188
Language: English

What Is Purpose?
Introducing Purpose
The Real Value of Purpose
What Purpose Is Not
Great Stories of Purpose
Tom Watson's Passion for Discovery
Warren Buffett and the Excellence of Financial Artistry
Sam Walton's Altruistic Commitment to the Customer
The Heroic Purpose of Henry Ford and Siegmund Warburg
How Purpose Builds Greatness
Purpose and Morale
Purpose and Innovation
Purpose and Competitive Advantage
Purpose and Leadership
Epilogue: Purpose in Action
Panthea and Booz Allen Hamilton: Our Proposition
50 Key Points
Critical Bibliography