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Cheerleader! An American Icon

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ISBN-10: 1403961840

ISBN-13: 9781403961846

Edition: 2004 (Revised)

Authors: Natalie Guice Adams, Pamela Jean Bettis

List price: $24.95
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Entertainers, sex objects, or athletes? Leaders, porn stars, or superstars? Cheerleaders, numbering 3.8 million in the United States alone, are part of everyone's school experiences and memories. Looking beyond the poms and megaphones, Cheerleader! An American Icon explores how cheerleading reflects our shifting beliefs about sports, entertainment, gender, and national identity. Natalie Guice Adams and Pamela J. Bettis trace cheerleading's history from its inception 135 years ago as a male leadership activity, through the sexual and sassy era epitomized by the Dallas Cowboys Cheerleaders, to its current incarnation as a physically demanding sport. Integrating history, pop culture, and…    
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Book details

List price: $24.95
Copyright year: 2004
Publisher: Palgrave Macmillan
Publication date: 11/8/2003
Binding: Hardcover
Pages: 208
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.814
Language: English

Introduction: Cheerleading: What's There to Cheer About?
Cheerleading--As American as Apple Pie and Customized Synthetic Wiglets
Cheerleading with a Twist: Transformative Cheerleaders
Pump it Up: Sports, Athleticism, and the New Cheerleader
Cleavage, Buns, and Poms: Cheerleading and Eroticism
Cheerleading as a "White Girl Thing": The Racial Politics of Cheerleading
From Cheer Making to Money Making: The Spirit Industry
Cheer Evolution: The Changing Face of a Cultural Icon