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| List of figures and tables | |
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| Foreword | |
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| Preface | |
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| Acknowledgements | |
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| Introduction | |
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| History, memory and psychology | |
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| Layout of the book | |
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| Everyday life, knowledge and rationality | |
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| The concept of 'everyday' | |
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| Excursus: content and process in theory and cognition | |
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| One or two forms of thinking? | |
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| Excursus: using the rational model | |
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| Universes of everday knowledge | |
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| The pragmatic imperative | |
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| Pragmatic orientations | |
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| Content rationality, irrationality and evidence | |
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| Introducing social representations | |
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| On the concept of 'social representations' | |
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| Research fields | |
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| The topography of modern mentality | |
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| Popularised science | |
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| Social structures and political events | |
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| Imagination and cultural knowledge | |
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| The organisation and structure of social representations | |
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| Iconic form and metaphorical organisation | |
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| The structural features of representations | |
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| Dynamics of social representations | |
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| System and metasystem | |
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| Categorisation and anchoring | |
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| Objectification and the socialised mind | |
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| Discourse, transmission and the shared universe | |
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| Dialogue, discourse and doxa | |
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| Sharedness, situatedness and functional consensus | |
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| Epidemiology, culture change and cognitive polyphasia | |
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| Transmission and media | |
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| Action, objectification and social reality | |
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| Action and objectification | |
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| Habitus and collective rationalisation | |
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| The group and the public | |
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| Epistemological aspects of social representation theory | |
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| Explanation and description in social psychology | |
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| Levels of analysis and macro-reduction | |
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| A circular theory? | |
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| A note on reference populations and the concept of the 'individual' | |
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| Methods in social representation research | |
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| Defining and diagnosing social representations | |
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| Methods in research | |
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| Developing appropriate methodologies | |
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| Notes | |
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| References | |
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| Name index | |
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| Subject index | |