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Profiles in Folly History's Worst Decisions and Why They Went Wrong

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ISBN-10: 1402797788

ISBN-13: 9781402797781

Edition: 2012

Authors: Alan Axelrod

List price: $17.95
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Description:

Using the same engrossing anecdotal format that proved so popular inProfiles in Audacity, bestselling author Alan Axelrod turns to the dark side of audacious decision-making and explores history's most tragic errors. While Axelrod looks at the hopelessly dumb and the overtly evil, the main focus is on smart people who had the best of intentions-but whose plans went disastrously, irrecoverably wrong. The 35 compelling, often poignant stories include: the sailing of the “unsinkable” Titanic; Edward Bernays's 1929 campaign to recruit women smokers; Neville Chamberlain's appeasement of the Nazis; Ken Lay's deception with Enron; and even the choice to create a “New Coke” and fix what wasn't…    
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Book details

List price: $17.95
Copyright year: 2012
Publisher: Sterling Publishing Co., Inc.
Publication date: 4/3/2012
Binding: Paperback
Pages: 368
Size: 6.00" wide x 9.00" long x 1.06" tall
Weight: 1.188
Language: English

Alan Axelrod was born on August 25, 1952, in New York. He was educated at Northeastern Illinois University and University of Iowa. He is a leading writer about American history, and is the author of The Complete Idiot's Guide to American History. In his books, Axelrod presents the facts, details, and faces that have helped shape the history of the United States. Axelrod has served as a consultant to several museums and institutions. He has received numerous honors, including a National Cowboy Hall of Fame Award in 1991.