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Lightning in a Bottle The Proven System to Create New Ideas and Products That Work

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ISBN-10: 1402207344

ISBN-13: 9781402207341

Edition: 2006

Authors: David Minter, Michael Reid

List price: $19.95
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""You will never look at 'new ideas' the same way again." -H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc. David Minter and Michael Reid know innovation. For more than 25 years, they have contributed to the growth of such companies as Dole, Viacom, Sony and Einstein Bagels. Recently, they helped develop Blockbuster's groundbreaking "No Late Fees" campaign. Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one that improves new-product success rates from the standard one in 10 to one in two or better. Lightning in a Bottle also explains the top 10 reasons ideas fail, plus the dirty secrets of the research world,…    
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Book details

List price: $19.95
Copyright year: 2006
Publisher: Sourcebooks, Incorporated
Binding: Hardcover
Pages: 214
Size: 5.75" wide x 8.25" long x 1.00" tall
Weight: 0.682
Language: English