Exploring Digital Workflow

Name: Exploring Digital Workflow
Availability: OutOfStock
ISBN: 9781401896546

ISBN-10: 1401896545

ISBN-13: 9781401896546

Edition: 2006

Authors: Penny Ann Dolin

List price: $77.95

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Exploring Digital Workflow presents a clear and concise introduction to developing the strategic workflow processes needed to effectively manage and deliver creative content today. From formatting data for delivery to managing cross-media projects, this timely text combines valuable information on workflow techniques with insight and recommendations from some of the top names in the industry. Coverage includes digital workflow for print and the web, metadata, PDF, XML, automation, scripting, and project management?all presented in a way that is accessible to content creators at all levels. Armed with the knowledge in this information-packed resource, designers and content creators can make…

Book details

List price: $77.95
Copyright year: 2006
Publisher: Delmar Cengage Learning
Publication date: 12/23/2005
Binding: Mixed Media
Pages: 256
Size: 8.00" wide x 9.50" long x 0.50" tall
Weight: 1.298
Language: English



Preface



Content Is King


What Is Content?


What Is Digital Data?


What Is Digital Workflow?


Where's My Stuff? Digital Asset Management


Managing Your Assets


Organizing Your Stuff


The Nuts and Bolts


The Speed of Your Computer


The Memory in Your Computer


Storing Your Stuff


Platforms


Servers and Networks


Networking Standards, Topology, and Bandwidth


Summary


In Review



Digital Content for Print & Web


The Vocabulary of Print


Samples, Dots, Spots, Pixels, and Lines


SPI


PPI


DPI/LPI


So, Why Does This Matter?


PostScript


So, Why Does This Matter?


Color


Profiles


So, Why Does This Matter?


Getting It Out of the Computer


Preflight


What Preflight Prevents


Getting Organized


Packaging It All Up


Submitting Your Files


Publishing to the Web


To Code or Not to Code


Exporting Your Print Job to the Web


Keeping It All Straight


Summary


In Review


Exercises



PDF: Print to Rich Media


The Birth of PDF


So, What Exactly Is a PDF?


Advantages of PDF


The X in PDF/X


Preparing Your PDF/X File


Fonts, Again


Rich Media PDF


A Rich Media Magazine


Summary


In Review


Exercises



XML, Metadata, & More


XML


XML Conversion


Metadata


More Than the Web


Metadata Palette


Metadata at the System Level


XMP


Summary


In Review


Exercises



Automation and Scripting


Automating Content Creation


JDF


Application-Based Automation


AppleScript


How It Works


Scripting Resources


Other Scripting Possibilities


Versioning


Summary


In Review


Exercises



Project Management: Mapping and Tracking


What Is Project Management?


Logistics


Mapping


Software for Flowcharts


Scheduling and Estimating


Gantt Chart


Tickler Files


Managing a Project


Care and Feeding of Your Client


Summary


In Review


Exercises



Making It All Work


Content Creators


Brian Drake


Shannon Ecke


Kathleen Evanoff


Those That Hire


Morgan and Company


PrimeView LLC


Moses Anshell


Those That Get The Files


Frontend Graphics


LAgraphico


Summary


In Conclusion


Night of the Living Page


Appendix



Aquent's Approach to Skill Assessments



Graphics Communications Industry Glossary


Index