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Spa Business Strategies A Plan for Success

ISBN-10: 1401881645

ISBN-13: 9781401881641

Edition: 2006

Authors: Janet M. D'Angelo

List price: $92.95
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Description:

Spa Business Strategies: A Plan for Success is a unique, must-have resource for any professional who wants to learn more about the business and marketing strategies vital to owning and operating a day spa. This book takes a thoughtful and interactive approach to the subject matter, and the easy-to-read language and user-friendly format provide the spa owner, manager, or potential spa owner with an opportunity to tackle some of the more important tasks necessary to develop successful business practices. Important business concepts such as marketing, financing, utilizing technology, promoting sales, improving communication, and developing excellent customer service skills are discussed, among others. The author uses thought-provoking questionnaires, targeted worksheets, and practical examples to illustrate key concepts. The text is also focused on encouraging the day spa owner or manager to develop critical thinking skills that will promote solid business practices and sustain the continued growth of the day spa industry over time.
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Book details

List price: $92.95
Copyright year: 2006
Publisher: Delmar Cengage Learning
Publication date: 11/29/2005
Binding: Paperback
Pages: 356
Size: 8.00" wide x 9.25" long x 0.75" tall
Weight: 1.430

Janet M. D�Angelo, M.Ed., is a licensed aesthetician and a Marketing and Public Relations Consultant.

Analyzing the Market
Getting Down to Business
Purchasing a Day Spa
Architecture and Design
Choosing Products and Equipment
Techno- Savvy or Utilizing Technology
Marketing Strategies
Developing Marketing Materials
Sales and Services
Policies and Procedures
Maintaining Your Business
Conclusion
Reference