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Exploring Package Design

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ISBN-10: 1401872174

ISBN-13: 9781401872175

Edition: 2006

Authors: Chuck Groth

List price: $113.95
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Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.
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Book details

List price: $113.95
Copyright year: 2006
Publisher: Delmar Cengage Learning
Publication date: 12/5/2005
Binding: Paperback
Pages: 256
Size: 8.00" wide x 9.75" long x 0.50" tall
Weight: 1.562
Language: English

Chuck Groth is an Assistant Professor of Graphic Communications at Meramec College in St. Louis, where he teaches graphic design, drawing for graphics, illustration, and package design. A graphic artist since 1978, he has worked on staff at the Kansas City Star, the Wichita Eagle, and the St. Louis Post-Dispatch and is Director of Groth Graphic Design, a design and illustration studio.

What is package design?
Understanding Board Tools and Techniques
Communicating Across Multiple Surfaces
Creating Convincing Mock-ups
Reproducing ?special processes? for package mock-ups
An introduction to patterns
Selling your package: The Point of Purchase Display
Marketing yourself as a package designer