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Communicating in the Agriculture Industry

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ISBN-10: 1401808891

ISBN-13: 9781401808891

Edition: 2005

Authors: Russell A. Graves

List price: $137.95
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This book encompasses many facets of the transforming agriculture communications industry, and prepares readers for careers in this field. Providing instruction and hands-on activities, it covers a range of media topics and industry employment opportunities. It discusses the industry, careers, writing, electronic media, Web page design, photography, public speaking, page layout, as well as many other topics that give readers valuable skills as they enter the work place. Examples and other chapter activities enrich the book and reinforce principles that readers learn from application.
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Book details

List price: $137.95
Copyright year: 2005
Publisher: Delmar Cengage Learning
Publication date: 10/22/2003
Binding: Hardcover
Pages: 312
Size: 8.25" wide x 9.25" long x 0.25" tall
Weight: 1.804
Language: English

Preface
About the Author
Acknowledgments
The Agricultural Communications Industry: An Overview
Key Terms
Objectives
Overview
The Agricultural Communications Industry: Why the Need Exists
The History of the Agricultural Communications Industry
Industry Trends
Writing Trends
Visual Trends
The Future of the Agricultural Communications Industry
Conclusion
Review Questions
Enhancement Activities
Web Links
Bibliography
Gathering the Facts
Key Terms
Objectives
Overview
The Basics of Research
Interviewing Techniques
Checking for Facts
Attributing Information
Avoiding Plagiarism
Ethical Considerations
Conclusion
Review Questions
Enhancement Activities
Web Links
Bibliography
Writing for Agriculture
Key Terms
Objectives
Overview
The Need for Effective Written Communication
Journalism Basics
Preparing News Releases
The Parts of News
Writing the Feature Story
Elements of a Good News Story
The Feature Story: Getting Started
Editing Your Work
Conclusion
Review Questions
Enhancement Activities
Web Links
Bibliography
The Electronic Media
Key Terms
Objectives
Overview
An Introduction to Agriculture and the Electronic Media
Selling on the Internet
The Secret of Effective E-mail
The Basics of Web Page Design
Marketing a Web Site
The Need for Fresh Web Content
Conclusion
Review Questions
Enhancement Activities
Web Links
Bibliography
Photography: Illustrating the Story
Key Terms
Objectives
Overview
Film versus Digital Cameras
Digital Cameras
Film Cameras
The Three Basic Rules of Photography
Rules of the Road: How to Illustrate a Story and Other Hints
Conclusion
Review Questions
Enhancement Activities
Web Links
Bibliography
Speaking for the Public
Key Terms
Objectives
Overview
Making the Most of Your Time in the Public Eye
The Role of the Public Speaker
Using Your Time Wisely
Speaking Extemporaneously: A Few Tips
Speaking from Prepared Notes
Working as a Spokesperson
Handling Questions from the Floor
The Illustrated Talk: How to Add Visuals to Presentations
Conclusion
Questions
Enhancement Activities
Web Links
Bibliography
Page Layout: Putting It All Together
Key Terms
Objectives
Overview
Basic Layout Considerations
Using the Computer to Save Time
The Electronic Darkroom
An Explanation of Common File Extensions
Saving Images: High or Low Resolution?
Conclusion
Review Questions
Enhancement Activities
Web Links
Bibliography
Working as a Freelancer
Key Terms
Objectives
Overview
What Is a Freelancer?
The Freelance Market
What Kind of Freelance Markets Exist?
Making Contact with the Media
Writing the Query Letter
Editor-Freelancer Relations
Making a Living as a Freelancer: Some Considerations
Conclusion
Review Questions
Enhancement Activities
Web Links
Bibliography
Careers in Agricultural Communications
Objectives
Overview
An Overview of Common Agricultural Communications Jobs
Agricultural and Food Scientists
Announcers
Artists and Related Workers
Broadcast and Sound Engineering Technicians and Radio Operators
Designers
Desktop Publishers
Photographers
Public Relations Specialists
Teachers--Middle, and Secondary
Television, Video, and Motion Picture Camera Operators and Editors
Writers and Editors
Educational Opportunities in Agriculture Communications
Conclusion
Glossary
Index