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Death to All Sacred Cows How Successful Businesses Put the Old Rules Out to Pasture

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ISBN-10: 1401303315

ISBN-13: 9781401303310

Edition: 2008

Authors: Beau Fraser, David Bernstein, Bill Schwab

List price: $34.00
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Never say something offensive in a headline. Try to find the right balance between playing it safe and pushing the envelope. It's okay to act like a jerk when you're talented. Sometimes you h ave to look below the bottom line to see what something's really costing you. A good idea sells itself. Your idea needs support in order to reach its true potential When you think about it, there are a lot of sacred cows in the business world. And we think it's high time someone shot them. Dead. Written by three brilliant advertisers, this book demonstrates just how wrong most conventional business wisdom is. From branding (branding is expensive) to leader ship (follow the leader) to hiring (only hire…    
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Book details

List price: $34.00
Copyright year: 2008
Publisher: Hyperion Press
Publication date: 3/11/2008
Binding: Hardcover
Pages: 224
Size: 5.75" wide x 8.63" long x 0.75" tall
Weight: 0.660
Language: English

Section I (calf)
How To Spot A Sacred Cow
Sacred Cows Down Through The Ages
Why Sacred Cows Deserve To Die
Section II (cows)
Always Trust Your Research
It's Okay To Put Up With Jerks, If They're Talented
Focus On The Numbers, And The Rest Will Take Care Of Itself
Teams Create The Best Solutions
Always Focus On Solving The Problem
Follow The Leader
Success Breeds Success
Marketing Should Follow Company Strategy, Not Drive It
The Goal Of Marketing Is To Sell A Product
Marketing Should Always Be Direct
Only Hire Someone Who Has Done The Job Before
Everyone Deserves A Second Chance
Internal Competition Leads To Better Results
Don't Screw Up
Create A Corporate Culture
The Customer Is Always Right
Branding Is Expensive
Don't Offend Anyone
The Sales Force Makes The Sale
Section III (carcass)
Sacred Veal (4)
E-mail Saves Time
Always Know What Your Direct Reports Are Doing
Learn To Multitask
Business Should Be Serious
A Self-indulgent Aside
Cow Killing Culture