Death to All Sacred Cows How Successful Businesses Put the Old Rules Out to Pasture

Name: Death to All Sacred Cows How Successful Businesses Put the Old Rules Out to Pasture
Price: 5.7 USD
Availability: InStock
ISBN: 9781401303310

ISBN-10: 1401303315

ISBN-13: 9781401303310

Edition: 2008

Authors: Beau Fraser, David Bernstein, Bill Schwab

List price: $34.00

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $5.70

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Never say something offensive in a headline. Try to find the right balance between playing it safe and pushing the envelope. It's okay to act like a jerk when you're talented. Sometimes you h ave to look below the bottom line to see what something's really costing you. A good idea sells itself. Your idea needs support in order to reach its true potential When you think about it, there are a lot of sacred cows in the business world. And we think it's high time someone shot them. Dead. Written by three brilliant advertisers, this book demonstrates just how wrong most conventional business wisdom is. From branding (branding is expensive) to leader ship (follow the leader) to hiring (only hire…

Book details

List price: $34.00
Copyright year: 2008
Publisher: Hyperion Press
Publication date: 3/11/2008
Binding: Hardcover
Pages: 224
Size: 5.75" wide x 8.63" long x 0.75" tall
Weight: 0.660
Language: English



Section I (calf)


Introduction


How To Spot A Sacred Cow


Sacred Cows Down Through The Ages


Why Sacred Cows Deserve To Die


Section II (cows)


Always Trust Your Research


It's Okay To Put Up With Jerks, If They're Talented


Focus On The Numbers, And The Rest Will Take Care Of Itself


Teams Create The Best Solutions


Always Focus On Solving The Problem


Follow The Leader


Success Breeds Success


Marketing Should Follow Company Strategy, Not Drive It


The Goal Of Marketing Is To Sell A Product


Marketing Should Always Be Direct


Only Hire Someone Who Has Done The Job Before


Everyone Deserves A Second Chance


Internal Competition Leads To Better Results


Don't Screw Up


Create A Corporate Culture


The Customer Is Always Right


Branding Is Expensive


Don't Offend Anyone


The Sales Force Makes The Sale


Section III (carcass)


Sacred Veal (4)


E-mail Saves Time


Always Know What Your Direct Reports Are Doing


Learn To Multitask


Business Should Be Serious


A Self-indulgent Aside


Cow Killing Culture