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Profitable Growth Is Everyone's Business 10 Tools You Can Use Monday Morning

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ISBN-10: 1400051525

ISBN-13: 9781400051526

Edition: 2004

Authors: Ram Charan

List price: $25.00
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The coauthor of the international bestseller Execution has created the how-to guide for solving today’s toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable. For many, growth is about “home runs”—the big bold idea, the next new thing, the product that will revolutionize the marketplace. While obviously attractive and lucrative, home runs don’t happen every day and frequently come in cycles. Products like Kevlar, Teflon, and the Dell business model for selling personal computers may be once-in-a-decade phenomena. A surer and more consistent path to profitable revenue growth is through “singles and doubles”—small day-to-day wins and…    
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Book details

List price: $25.00
Copyright year: 2004
Publisher: Crown/Archetype
Publication date: 1/20/2004
Binding: Hardcover
Pages: 208
Size: 5.75" wide x 8.74" long x 0.87" tall
Weight: 0.748
Language: English

Ram Charan has been an advisor to CEOs & senior executives of many Fortune 500 companies including General Electric, DuPont, Citigroup, Ford & Allied Signal. Earlier in his career he was on the faculty at Harvard Business School & Northwestern University.

Introduction: How to Get More Out of What You Already Have
The Challenge of Profitable Revenue Growth
Reorient Your Thinking About Growth: Hit Many Singles and Doubles, Not Just Home Runs
How to Tell Good Growth from Bad Growth
Leadership for Growth: Confronting the Enemy Within
Accelerating Profitable Revenue Growth Through Revenue Productivity
Building a Growth Budget
Pinpointing Opportunities for Profitable Revenue Growth Through Upstream Marketing
Cross-Selling: The Art of Creating a Value Proposition
Creating the Social Engine of Revenue Growth
Converting Innovation into Revenue Growth
Conclusion: Why Growth Matters to Everyone: How to Tell if You Are in a Growth Business