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There Must Be a Pony in Here Somewhere The AOL Time Warner Debacle and the Quest for the Digital Future

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ISBN-10: 1400049636

ISBN-13: 9781400049639

Edition: 2003

Authors: Kara Swisher

List price: $24.95
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“AOL had found itself at the edge of disaster so frequently that one of its first executives, a brassy Vietnam veteran and restaurateur named Jim Kimsey, had taken the punch line of an old joke popularized by Ronald Reagan and made it into an unlikely mantra for the company. It concerned a very optimistic young boy who happened upon a huge pile of horse manure and began digging excitedly. When someone asked him what he was doing covered in muck, the foolish boy answered brightly, ‘There must be a pony in here somewhere!’” —From the Prologue If you’re wondering what happened after “a company without assets acquired a company without a clue,” as Kara Swisher wryly writes, it’s time to crack…    
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Book details

List price: $24.95
Copyright year: 2003
Publisher: Crown Publishing Group
Publication date: 10/14/2003
Binding: Hardcover
Pages: 320
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.100
Language: English

Author's Note
Prologue: What is the Sound of One Door Slamming?
The Truth, the Whole Truth, and Nothing But the Truth (or something like it)
The Perils of Pauline
Nothing Left to Lose Except Everything
The $10 Million Napkin
Pursuing the Putz
Way, Way, After the Gold Rush
The End of the Beginning
Epilogue: A Portfolio of Perspective