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Entrepreneurship: Ideas in Action

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ISBN-10: 1305653068

ISBN-13: 9781305653061

Edition: 2016

Authors: Cynthia L. Greene

List price: $104.95
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Description:

Students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.
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Book details

List price: $104.95
Copyright year: 2016
Publisher: Cengage Learning
Binding: Cloth Text 
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 2.904
Language: English