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Foundations of Marketing:

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ISBN-10: 128542977X

ISBN-13: 9781285429779

Edition: 2014

Authors: William M. Pride, O. C. Ferrell

List price: $166.95
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Description:

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with…    
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Book details

List price: $166.95
Copyright year: 2014
Publisher: Cengage Learning
Binding: Paperback
Pages: 640
Size: 8.25" wide x 10.50" long x 1.00" tall
Weight: 2.794
Language: English