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Social Media Is Bullshit

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ISBN-10: 1250002958

ISBN-13: 9781250002952

Edition: 2012

Authors: B. J. Mendelson

List price: $34.99
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Description:

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your businessIf you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming.  When it comes to business, they declare that it’s revolutionizing advertising, PR, customer relations—everything.  And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media.  He illustrates how the notion of “social media” first came to prominence, why it has become such a powerful presence in the…    
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Book details

List price: $34.99
Copyright year: 2012
Publisher: St. Martin's Press
Publication date: 9/4/2012
Binding: Hardcover
Pages: 240
Size: 5.50" wide x 7.50" long x 1.00" tall
Weight: 0.572