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What Chinese Want Culture, Communism, and China's Modern Consumer

ISBN-10: 1137278358

ISBN-13: 9781137278357

Edition: 2013

Authors: Tom Doctoroff

List price: $24.99
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Description:

Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us—or, at best, a baffling set of seeming contradictions. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs—or anyone else who wants to know what makes the Chinese tick. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.
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Book details

List price: $24.99
Copyright year: 2013
Publisher: St. Martin's Press
Publication date: 9/24/2013
Binding: Paperback
Pages: 272
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.660
Language: English

Images
Foreword
The Chinese Worldview
Modern Middle Kingdom: Old Pipes, New Palace
Top Down: Doing Business in China
Anta and Always: An Introduction to Chinese Business
The Rise of Chinese Brands: A Distant Dream
Brand Management in China: Three Golden Rules
Chinese Recession Tactics: How Marketers Can Win During a Downturn
The Chinese Boardroom: Face and Fear
Tycoon Tang Jun's Lost Face: A Chinese Business Tragedy
Managing China: Stimulating Creativity in a Sea of Convention
Winning Designs in China: Standing Out to Fit In
Digital China: Liberated Consumers, Constricted Corporations
E-commerce in China: Patriarchal Benevolence
Illegal DVDs: Why Piracy Is Here to Stay
The Business of Advertising in China: Incremental Progress, No Breakthrough
The New, Old Chinese Consumer
Barbie, Starbucks, and COFCO: An Introduction to Chinese Consumerism
The New Middle Class: Constants and Variables
China's Lower-Tier Cities: Brighter Eyes, Bigger Markets
China's Booming Luxury Market: Gold Mine or Landmine?
Car-Crazy China: Where Ego and Anxiety Collide
China's Senior Market: Gray Today, Golden Tomorrow
China's Ambivalent Tiger Moms: When in Rome …
Young Digital Lives: A Parallel Universe of Ambitious Release
The Chinese and Food: Survival and Success
Chinese Society
Family and Country and Me: An Introduction to Chinese Society
Codependence: China's Middle Class and Communist Party
The Long, Long March: Civil Society in China
The Sichuan Earthquake Aftermath: Forging a New Civil Society?
China's Dairy Scandal: Two Steps Back
Life in Shanghai's Lanes: A Community Affair
A Day at the Shanghai Zoo: Families in Action
Christmas in China: Universal Release, Transactional Gain
Ritualistic Observation: The Dark Matter of Chinese Civilization
Sex in China: Prudence and Prurience
China and the World
Icons and Identity: An Introduction to China's Engagement with the World
China's Worldview: Don't Rock Our Boat
How China Sees America: Dangerous Love
The Obama Brand in China: Beware of Cool Cat
Standing Up to China
Dealing with Dissenters: Pragmatism, Not Passion
The Beijing Olympics and Shanghai Expo: Party Power Plays
The Torch Relay: Friend or Foe, China Perseveres
At the Opening Ceremony: China Reveals Its Soul
Shanghai's World Expo: An Internal Affair
China and Its Neighbors: Colleagues, Not Friends
Japan and China: Contrasting Response to the Financial Crisis
Japan and China: Contrasting Response to Natural Disaster
A Note on South Korea
China and India: A Match Made in Heaven?
Epilogue
The Myths of Modern China
Popular Anger Means the Party's Power Is Weakening
American-Style Individualism Is Taking Root
Contemporary Chinese Have No Beliefs
The Internet Will Revolutionize China
The Chinese Market Is, Like Europe, Many Countries
The Chinese Consumer Is Inscrutable
The Chinese Growth Model Is in Critical Danger
China Inc. Will Eat America's Lunch
China Is the Twenty-First-Century Superpower
China Is Militarily Aggressive
Index