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Luxury Talent Management Leading and Managing a Luxury Brand

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ISBN-10: 1137270667

ISBN-13: 9781137270665

Edition: 2013

Authors: Michel Gutsatz, Gilles Auguste

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Book details

Copyright year: 2013
Publisher: Palgrave Macmillan Limited
Publication date: 3/28/2013
Binding: Hardcover
Pages: 276
Size: 6.47" wide x 9.30" long x 0.63" tall
Weight: 11.968
Language: English

Lists of boxes, figures and cases
Test: Is luxury the right industry for your talent?
About the authors
Introduction: the luxury industry's talent challenges
Understanding the fundamentals of the luxury industry
Two unique factors
The three business characteristics of the luxury industry
The luxury brands' conceptual framework
The three luxury organizational models
The four luxury corporate cultures
The four key populations to manage
Portraits and jobs in luxury
Executive talent
Creative/design talent
Manufacturing/workshop talent
Retail talent
Case studies
Robert Polet, a "modern gipsy at Gucci"
A difficult succession plan in a family luxury business
From marketing development to creation
The Dior case, a successful leadership duo example
A luxury talent methodology
The Luxury Competencies Model: A framework to identify and replicate talent
Developing customer service
Cultivating creative/designer talent
Addressing the digital age
Looking forward: luxury and China
The special characteristics of luxury in China
The key brand competencies the Chinese need to acquire
Why hiring Asian executives is essential?
Conclusion: Principles for Luxury Change Management