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Media Organizations and Convergence Case Studies of Media Convergence Pioneers

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ISBN-10: 1135607125

ISBN-13: 9781135607128

Edition: 2005

Authors: Gracie L. Lawson-Borders

List price: $29.16
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This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneersconsiders the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and…    
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Book details

List price: $29.16
Copyright year: 2005
Publisher: Taylor & Francis Group
Publication date: 8/15/2006
Pages: 224
Language: English