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Marketing Research:

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ISBN-10: 1118977920

ISBN-13: 9781118977927

Edition: 2015

Authors: David A. Aaker

List price: $267.00
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Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new 12th edition of Marketing Research shows marketers how to utilize these techniques to compliment traditional methods. The book focuses on international market  research and incorporates new case studies to present the latest  information in the field. Marketers will also be able to access the books Web site for a list of readings, links to other key sites, sample datasets for analysis, and practice questions after each chapter.
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Book details

List price: $267.00
Copyright year: 2015
Publisher: John Wiley & Sons Inc
Binding: Paperback
Pages: 720
Language: English