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Value Proposition Design How to Make Stuff People Want

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ISBN-10: 1118968050

ISBN-13: 9781118968055

Edition: 2014

Authors: Alexander Osterwalder, Gregory Bernarda, Trish Papadakos, Yves Pigneur, Alan Smith

List price: $49.95
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Description:

This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions--which is the most important of the 9 building blocks of the Business Model Canvas.Great value propositions:Are embedded in great business models.Focus on few pain relievers and gain creators, but those do extremely well.Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money.Align with how customers measure success.Focus on the most significant jobs, most severe pains, and most relevant gains.Differentiate from competition in a meaningful way.Address functional, emotional, and social jobs all together. 
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Book details

List price: $49.95
Copyright year: 2014
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/10/2014
Binding: Paperback
Pages: 320
Size: 9.75" wide x 7.75" long x 0.75" tall
Weight: 1.694
Language: English