Value Proposition Design How to Create Products and Services Customers Want

Name: Value Proposition Design How to Create Products and Services Customers Want
Availability: InStock
ISBN: 9781118968055

ISBN-10: 1118968050

ISBN-13: 9781118968055

Edition: 2014

Authors: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos

List price: $61.95

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Description:

This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions--which is the most important of the 9 building blocks of the Business Model Canvas.Great value propositions:Are embedded in great business models.Focus on few pain relievers and gain creators, but those do extremely well.Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money.Align with how customers measure success.Focus on the most significant jobs, most severe pains, and most relevant gains.Differentiate from competition in a meaningful way.Address functional, emotional, and…

Book details

List price: $61.95
Copyright year: 2014
Publisher: John Wiley & Sons, Limited
Publication date: 10/10/2014
Binding: Paperback
Pages: 320
Size: 9.30" wide x 7.50" long x 0.70" tall
Weight: 1.958
Language: English