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Strategic Market Management,:

ISBN-10: 1118582861

ISBN-13: 9781118582862

Edition: 2013

Authors: David A. Aaker

List price: $137.75
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Description:

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.
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Book details

List price: $137.75
Copyright year: 2013
Publisher: John Wiley & Sons Inc
Binding: Paperback
Pages: 416
Size: 7.50" wide x 9.25" long x 0.50" tall
Weight: 1.056
Language: English