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Grow the Core How to Focus on Your Core Business for Brand Success

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ISBN-10: 1118484711

ISBN-13: 9781118484715

Edition: 2013

Authors: David Taylor

List price: $35.00
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Description:

Grow the Core provides inspiration and practical advice to companies who recognize that a strong core is essential for success. This is the first practical and action–oriented guide on how to drive growth by focusing on the core brand and business, rather than through extending into new markets. This book will cover the principles of growing the core, as well as practical advice on how to do this, including a programme of 12 "workouts.”
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Book details

List price: $35.00
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/25/2013
Binding: Hardcover
Pages: 256
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.210