Communicating the New Methods to Shape and Accelerate Innovation

ISBN-10: 1118394178

ISBN-13: 9781118394175

Edition: 2014

Authors: Kim Erwin

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Description:

This book describes and demonstrates methods for communication in the design thinking/innovation process throughout all stages of the process, not just the end. It introduces core concepts and methods that help manage complexity, accelerate synthesis, bring clarity and diffuse important knowledge to the people who need to act on it. This book offers everyone who is involved in design thinking with a practical toolkit for how to use communication at every step of the innovation process to tame and frame the inherent complexity of creating "the new."
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Book details

List price: $34.95
Copyright year: 2014
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/12/2013
Binding: Paperback
Pages: 272
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.628
Language: English

Introduction: The Mission and the Mess
Challenges of communicating The New
What's in our way? Three communication myths
Reconceiving the role of communication
Five ways communication methods accelerate innovation
Finding the Conceptual Center
Models and frameworks: Thinking with our eyes
How to make models work
Build-to-think prototypes: Thinking with our hands
Lists and open-ended writing: Thinking with words
The Takeaway: Five big ideas when seeking the conceptual center
Framing the Work
Metaphors
Mantras and catchphrases
Contrast
Stories
Artifacts and images
How (and why) to use multiple frames to greater effect
The Takeaway: Five big ideas when framing the work
Targeting Your Constituents
The communication plan
Mental model and orthodoxy analysis
Quad A diagnostic
The "Organization as Culture" framework
Segmenting and targeting constituents
The Takeaway: Four big ideas when targeting constituents
Introduce New Thinking
Exploratory experiences
Immersion experiences
Interaction experiences
Application experiences
Extension experiences
The Takeaway: Five big ideas when introducing new thinking
Expand the Conversation
Communication systems: Give them something rich and relevant
Performative presentations: Give them something to talk about
Demonstration artifacts: Give them something to show and share
The Takeaway: Five big ideas when expanding the conversation
Conclusion
Five big shifts in thinking (and doing)
Advancing the methods base
Under the hood: Theories, writers and references
Index
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