Socialnomics How Social Media Transforms the Way We Live and Do Business

ISBN-10: 1118232658

ISBN-13: 9781118232651

Edition: 2nd 2012

Authors: Erik Qualman

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Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.In this second edition, author Erik Qualman presents new material including:Where and how social media can produce a better ROI than other components of the marketing mixHow companies have leveraged social media for social good and what you can take away from itWhere social media should reside in an organization and the necessary building blocks for successWhy so many companies still block social media and why this is a detriment to successHow to properly train your entire organization to use social mediaReview of the top companies using social media, what separates them from other companies, and what to replicate from them
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Book details

List price: $28.95
Edition: 2nd
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/19/2012
Binding: Paperback
Pages: 336
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 1.166

Foreword Scott Monty
About This Book
Word of Mouth Goes World of Mouth
Social Media = Preventive Behavior
Social Media = Braggadocian Behavior
What We Can Learn from Politics
I Care More about What My Neighbor Thinks Than What Google Thinks
Death of Social Schizophrenia
Winners and Losers in a 140-Character World
Next Steps for Companies and the Glass House Generation
Social Media Rolodex and Resources
Social ROI
Social Success Secrets (Give Them to Me Now!)
Blogging: What Works
100 + Social Media Tools
Making Viral Videos
Social Media for B2B
Case Studies
Social Analytics: Big Data and Beyond
Social Organizational Structure
Teacher and Company Resources and Exercises
Socialnomics Summary
About the Author
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