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Fundraising and the Next Generation Tools for Engaging the Next Generation of Philanthropists

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ISBN-10: 1118222687

ISBN-13: 9781118222683

Edition: 2012

Authors: Emily Davis

List price: $49.95
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Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all agesFundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies.Includes step-by-step…    
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Book details

List price: $49.95
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/10/2012
Pages: 288
Language: English