Advanced Web Metrics with Google Analytics
Edition: 3rd 2012
List price: $26.99
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Description: Get the latest information about using the #1 web analytics tool from this fully updated guideGoogle Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA usersCovers social media analytics features, advanced segmentation displays, multi–dashboard configurations, and using Top 20 reportsProvides a detailed best–practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact formsIncludes case studies and demonstrates how to optimize pay–per–click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and moreMake your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $26.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 3/30/2012
Size: 7.50" wide x 9.25" long x 1.50" tall
|Why Understanding Your Web Traffic Is Important to Your Business|
|Available Methodologies and Their Accuracy|
|Google Analytics Features, Benefits, and Limitations|
|Using Google Analytics Reports|
|Using the Google Analytics Interface|
|Implementing Google Analytics|
|Getting Started: Initial Setup|
|Best Practices Configuration Guide|
|Google Analytics Customizations|
|Using Visitor Data to Drive Website Improvement|
|Focusing on Key Performance Indicators|
|Integrating Google Analytics with Third-Party Applications|
|Regular Expression Overview|
|Recommended Further Reading|