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Intellectual Property Operations and Implementation in the 21st Century Corporation

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ISBN-10: 1118075870

ISBN-13: 9781118075876

Edition: 2012

Authors: Lanning G. Bryer, Scott J. Lebson, Matthew D. Asbell

List price: $80.00
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Description:

Intellectual Property Operations and Implementation examines how companies are effectively implementing the strategic issues and decisions that companies make. How does a corporation cost-effectively obtain or enforce their IP rights? How do corporations control expanded counterfeiting throughout the world? What technological developments are available today that did not exist in years past to help manage this process? How are IP searches and investigations more cost-effectively conducted? How are corporations using IP rights to drive increased revenues and profits? These and other subjects will be explored as follows: Financial Reporting of Intangible Assets, Controlling Patent Costs, Controlling Trademark Costs, Domain Names, Security Interests in IP, Controlling Counterfeiting, E-Discovery in IP-Related Litigation, Outsourcing of Trademark Searches, Outsourcing of Pretext Investigations, Outsourcing of Branding and Marketing, Internship and Fellowship Programs, The Future's So Green I Gotta Wear Shades: IP Protection for Environmental Products and Services, Monetizing IP Rights: Licensing In and Out of Trademarks, Monetizing IP Rights: Licensing In and Out of Patents, Valuation, Monetization and Disposition in Bankruptcy, Working With Government
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Book details

List price: $80.00
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 12/2/2011
Binding: Hardcover
Pages: 336
Size: 7.25" wide x 10.25" long x 1.25" tall
Weight: 1.672
Language: English

Preface
Acknowledgments
Conflicts: Causes, Prevention, and Controlling Counterfeiting
In-House Enforcement Strategies on the Internet
Partnering with Outside Legal Counsel
Conclusion
Notes
Electronic Discovery in Intellectual Property Cases
Electronic Discovery Process
Conclusion
Notes
Controlling Patenting Costs
Defining the Objective
Deciding Where to File
Delaying Costs
Alternative Means of Protection
Proper Preparation
Logistics of Filing
PCT Formality Advantages
Avoiding Duplication of Effort
Prosecution Issues
Particular Issues in the United States
Particular Issues in the EPO
Particular Issues in Japan
Pruning the Portfolio
Licenses of Right
Conclusion
Notes
Trademark Costs: Trimming the Sails in Rough Economic Waters
Evaluating and Organizing a Trademark Portfolio
Selecting and Clearing a New Trademark
Filing and Pursuing Trademark Registrations
Using and Enforcing Trademark Rights
Conclusion
Notes
Domain Names
An Overview of the Internet
Domain Names
Conclusion
Notes
Creating, Perfecting, and Enforcing Security Interests in Intellectual Property
U.S. Securitization of Intellectual Property
Perfection of Security Interests in Trademarks in the United States
Perfection of Security Interests in Patents in the United States
Perfection of Security Interests in U.S. Copyrights
Perfection of Security Interests in Domain Names
Attempts to Harmonize Perfection Laws in the United States as It Relates to Intellectual Property
Default
International Creation and Perfection of Security Interests
Conclusion
Notes
Strategic and Legal View of Licensing Patents
Nomenclature
State of the Law
Basic Principles for Licensing
How Does One Go About Licensing Out Patents, and What Are Some Strategic Considerations?
Some Legal Considerations for a Patent Licensor
Strategic and Legal Considerations for a Patent Licensee
Royalty Audits
Conclusion
Notes
Monetizing IP Rights: Licensing In and Out
Grant of Rights
Key Defined Terms
Quality Control
Term and Termination
Confidentiality
Managing Costs: Insurance, Indemnifications, Reps, and Warranties
Conclusion
Notes
Working with Government
The Big Picture
Commercial or Noncommercial
Commercial Item
Changes to COTS Using Government Funding
Noncommercial Item
Noncommercial Item Development
Noncommercial Item Development Funding
Noncommercial Item License Rights to the Government
Noncommercial Item Doctrine of Segregability
Noncommercial Item Assertions Table
Marking
Deferred Ordering
Beware the Prototype
Inventions and Patents in Noncommercial Contract Effort
Noncommercial Item Effort Impact
Private Funding and Government Funding
Reuse Prohibitions
Treatment of Subcontractors
Outsourcing of Government Work
IP Owner�s Rights Relative to Government Activity
Conclusion
Notes
Valuation, Monetization, and Disposition in Bankruptcy
IP and the Bankruptcy Context
Quality, Hierarchy, and Value
The Valuation Process
Value Extraction: Monetization and Disposition
Lessons: Due Diligence and Marketing
IP Monetization in the 21st Century
Conclusion
Notes
Outsourcing of Branding and Marketing
Brand Naming Project Dynamics
Brand Naming Compared to Reference Naming
The Descriptive Brand Name Problem
The Unique Brand Name Value
A Memorable Brand Name?
Common Misguided Brand Name Criteria
Six Criteria for Effective Brand Names
The Supporting Role of a Descriptive Phrase
The Graphic Realization of a Brand Name
The Value of Graphic Realizations
Comparing ��Logotypes�� and ��Mark Plus Logotypes�� for Brand Development Powers