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| Preface | |
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| Acknowledgments | |
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| Conflicts: Causes, Prevention, and Controlling Counterfeiting | |
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| In-House Enforcement Strategies on the Internet | |
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| Partnering with Outside Legal Counsel | |
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| Conclusion | |
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| Notes | |
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| Electronic Discovery in Intellectual Property Cases | |
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| Electronic Discovery Process | |
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| Conclusion | |
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| Notes | |
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| Controlling Patenting Costs | |
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| Defining the Objective | |
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| Deciding Where to File | |
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| Delaying Costs | |
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| Alternative Means of Protection | |
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| Proper Preparation | |
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| Logistics of Filing | |
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| PCT Formality Advantages | |
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| Avoiding Duplication of Effort | |
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| Prosecution Issues | |
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| Particular Issues in the United States | |
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| Particular Issues in the EPO | |
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| Particular Issues in Japan | |
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| Pruning the Portfolio | |
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| Licenses of Right | |
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| Conclusion | |
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| Notes | |
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| Trademark Costs: Trimming the Sails in Rough Economic Waters | |
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| Evaluating and Organizing a Trademark Portfolio | |
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| Selecting and Clearing a New Trademark | |
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| Filing and Pursuing Trademark Registrations | |
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| Using and Enforcing Trademark Rights | |
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| Conclusion | |
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| Notes | |
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| Domain Names | |
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| An Overview of the Internet | |
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| Domain Names | |
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| Conclusion | |
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| Notes | |
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| Creating, Perfecting, and Enforcing Security Interests in Intellectual Property | |
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| U.S. Securitization of Intellectual Property | |
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| Perfection of Security Interests in Trademarks in the United States | |
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| Perfection of Security Interests in Patents in the United States | |
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| Perfection of Security Interests in U.S. Copyrights | |
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| Perfection of Security Interests in Domain Names | |
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| Attempts to Harmonize Perfection Laws in the United States as It Relates to Intellectual Property | |
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| Default | |
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| International Creation and Perfection of Security Interests | |
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| Conclusion | |
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| Notes | |
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| Strategic and Legal View of Licensing Patents | |
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| Nomenclature | |
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| State of the Law | |
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| Basic Principles for Licensing | |
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| How Does One Go About Licensing Out Patents, and What Are Some Strategic Considerations? | |
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| Some Legal Considerations for a Patent Licensor | |
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| Strategic and Legal Considerations for a Patent Licensee | |
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| Royalty Audits | |
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| Conclusion | |
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| Notes | |
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| Monetizing IP Rights: Licensing In and Out | |
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| Grant of Rights | |
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| Key Defined Terms | |
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| Quality Control | |
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| Term and Termination | |
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| Confidentiality | |
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| Managing Costs: Insurance, Indemnifications, Reps, and Warranties | |
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| Conclusion | |
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| Notes | |
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| Working with Government | |
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| The Big Picture | |
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| Commercial or Noncommercial | |
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| Commercial Item | |
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| Changes to COTS Using Government Funding | |
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| Noncommercial Item | |
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| Noncommercial Item Development | |
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| Noncommercial Item Development Funding | |
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| Noncommercial Item License Rights to the Government | |
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| Noncommercial Item Doctrine of Segregability | |
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| Noncommercial Item Assertions Table | |
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| Marking | |
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| Deferred Ordering | |
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| Beware the Prototype | |
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| Inventions and Patents in Noncommercial Contract Effort | |
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| Noncommercial Item Effort Impact | |
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| Private Funding and Government Funding | |
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| Reuse Prohibitions | |
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| Treatment of Subcontractors | |
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| Outsourcing of Government Work | |
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| IP Owner�s Rights Relative to Government Activity | |
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| Conclusion | |
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| Notes | |
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| Valuation, Monetization, and Disposition in Bankruptcy | |
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| IP and the Bankruptcy Context | |
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| Quality, Hierarchy, and Value | |
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| The Valuation Process | |
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| Value Extraction: Monetization and Disposition | |
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| Lessons: Due Diligence and Marketing | |
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| IP Monetization in the 21st Century | |
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| Conclusion | |
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| Notes | |
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| Outsourcing of Branding and Marketing | |
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| Brand Naming Project Dynamics | |
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| Brand Naming Compared to Reference Naming | |
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| The Descriptive Brand Name Problem | |
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| The Unique Brand Name Value | |
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| A Memorable Brand Name? | |
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| Common Misguided Brand Name Criteria | |
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| Six Criteria for Effective Brand Names | |
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| The Supporting Role of a Descriptive Phrase | |
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| The Graphic Realization of a Brand Name | |
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| The Value of Graphic Realizations | |
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| Comparing ��Logotypes�� and ��Mark Plus Logotypes�� for Brand Development Powers | |