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Essentials of Business Communication

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ISBN-10: 1111821224

ISBN-13: 9781111821227

Edition: 9th 2013

Authors: Mary Ellen Guffey, Dana Loewy

List price: $242.95
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Description:

The Ninth Edition of this award-winning text offers abundant instructor resources to simplify the planning and delivery of a successful course with emphasis on: electronic messages and digital media, professionalism, communication technology, and employment communication.
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Book details

List price: $242.95
Edition: 9th
Copyright year: 2013
Publisher: Cengage South-Western
Publication date: 2/7/2012
Binding: Paperback
Pages: 592
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.838
Language: English

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

Workplace Communication Today
Communication Skills as Career Filters
The Business Writing Process
Planning Business Messages
Composing Business Messages
Revising Business Messages
Workplace Messages
Electronic Messages and Digital Media
Positive Messages
Bad News Messages
Persuasive and Sales Messages
Business Reports
Informal Reports
Proposals and Formal Reports
Professionalism and Team, Meeting, and Presentation Skills
Business Etiquette, Ethics, Teamwork, and Meetings
Business Presentations
Employment Communication
The Job Search, R�sum�s, and Cover Letters
Interviewing and Following Up
Document Formats
Proofreading and Corrections Symbols
Citation and Documentation Formats
Grammar/Mechanics Handbook
Key to Grammar/Mechanics Checkups
Notes
Acknowledgments
Index