Krista E. Neher (B.B.A., Wilfrid Laurier University) is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide, international speaker and managing director of the Institute for Social Media at Cincinnati State. Krista is a social media marketing pioneer, having created one of the first corporate Twitter accounts in 2007 when she was VP marketing at an internet start-up company. By leveraging social media, Krista built the company to 40,000 registered users in four months, beating out competitors who spent millions of dollars on marketing. Prior to this work, Krista spent over five years at Procter & Gamble in a career spanning marketing and finance in which she worked on the largest global businesses. As the founder of Boot Camp Digital, a company that specializes in social media marketing training and consulting, Krista has worked with countless small and medium businesses as well as market leaders including Procter & Gamble, GE, 5/3 Bank, and the United States Senate Office of Education and Training. Krista speaks regularly at industry-leading trade shows, conferences, and corporate engagements around the world. As the managing director of the Institute for Social Media at Cincinnati State, she created and manages the accredited social media marketing certification program. Krista is passionate about social media and has been an avid blogger and social network user since 2007. Connect with Krista online via Twitter (@kristaneher), blogs (www.themarketess.com and www.bootcampdigital.com/blog), or LinkedIn (www.linkedin.com/in/kristaneher).