400 Million Customers The Experiences -Some Happy, Some Sad of an American in China, and What They Taught Him

Name: 400 Million Customers The Experiences -Some Happy, Some Sad of an American in China, and What They Taught Him
Availability: OutOfStock
ISBN: 9780968045909

ISBN-10: 0968045901

ISBN-13: 9780968045909

Edition: 2008

Authors: Carl Crow, G. Sapojnikoff

List price: $16.95

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Book details

List price: $16.95
Copyright year: 2008
Publisher: Soul Care Publishing
Publication date: 3/1/2008
Binding: Paperback
Pages: 276
Size: 5.75" wide x 9.00" long x 0.75" tall
Weight: 0.836
Language: English

Carl was a Missouri boy who studied journalism and then pitched up in Shanghai in 1911 to start China's first American-run English-language newspaper, the China Press. He then started his own advertising agency that made him wealthy and revolutionized advertising and brand management in China. He was one of the most prominent foreigners in China during the era between the world wars.