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Complete Independent Movie Marketing Handbook Promote, Distribute and Sell Your Film or Video

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ISBN-10: 0941188760

ISBN-13: 9780941188760

Edition: 2003

Authors: Mark Steven Bosko, Chris Gore

List price: $39.95
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Description:

This book gives street-level instruction and real-world examples on how to promote, distribute, and sell your production.
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Book details

List price: $39.95
Copyright year: 2003
Publisher: Michael Wiese Productions
Publication date: 5/1/2003
Binding: Paperback
Pages: 361
Size: 6.00" wide x 9.50" long x 1.00" tall
Weight: 1.364

Chris Gore has been called ""a pit bull of journalism"" and the ""Gen-X Leonard Maltin."" He founded"" Film Threat ""magazine in 1985 and the popular magazine gave him access to scores of unfinished, underground, and cult films. He lives in Los Angeles

Foreword
Introduction
Independent Films and Videos
The Value of Independent Films and Videos
Good Times, Bad Times...
Promoting Independent Films and Videos
What Is Promotion?
Is It Worth the Effort?
What Is the Alternative?
Start AEAP
What Do You Have?
Capsule Breakers
Perception vs. Reality
Writing the Capsule
Who Wants Your Product?
You Can't Sell to Strangers
Your Three Audiences
Finding Those Who Will Watch--Answering The "Big 11"
Constructing the Audience Profile
Playing Both Sides
Buyers and Sellers
Distributors
Producer Representatives
Distributor Representatives
Agents
Home Video Buyers
Cable, Pay-Per-View, and Broadcast Television Buyers
Internet Buyers
Organizations/Groups
Libraries
Strategic and Potential Partner Companies
Theatres and Other Public Venues
Other Sales and Rental Outlets
Those Who Will Promote Your Product
Media
Publicists
Festival Screeners
What Are Your Hooks?
High Concept
Analyzing the Elements
Story
Source
Genre
Celebrity
Special Effects
Location
Uniqueness
Exploitative
Title
Price
What Is Your Goal?
The Big Picture
Multiple Goals
Ten Questions
Goal Criteria
A Meditation on Limitations
Inadequate Funding
Does It Have Merit?
Don't Forget Your Creativity
You Are Not Working in a Vacuum
Say Goodbye to Personal Time
How Do You Do It?--Part One: Finding Your Audience, Distribution, and Sales Through a Distributor
Ordered Selling
Proliferation of Companies
Types of Distributors
Studio Distributors
Independent Distributors
Subdistributors
Wholesalers
Adult Wholesalers
New Product Wholesalers
Used Product Wholesalers
Leased Product Wholesaler
Distributor Functions
Accept or Reject Criteria
Gearing Up the Machine
Major Tasks
Ancillary Support
How Do You Land One?
Qualifying Distributors
Selling Out?
Collection of Distributor Information
Assessing Potential Distributors
Gathering Data
Making the Contact Call
Refining the Database
Designing an Approach Plan
Be Realistic about Your Project
Don't Exaggerate the Merits of Your Project
Approach the Approachable
Make a Good First Impression
Who and What Helps in the Process?
Producer Representatives
Agent
Film Festivals
Film Markets
Soliciting Distributors
First on the Hit List
The Question of "When?"
Development Selling
Production Solicitations
Finished Product Sales
Three-Pronged Approach
Presentation Package
Sales Letter
Hit 'Em Hard
Keep 'Em Reading
Finish 'Em Off
Prose Pointers
Media Kits
Putting It All Together
Double-Pocket Portfolio
Film or Video Synopsis
Project Fact Sheet
Cast and Crew Lists
Company Backgrounder
Production Photographs
Key Art
Business Card
Screener
Use Only High-Grade Tapes
Create Professional Labels, Boxes, or Packaging
Mark Its Ownership
Limit Duplication
Protect Your Property
Order of Contact
The Mailing
The Follow-Up
The First Call
Inevitable Outcomes
When They Say "No"
Solicitation Limbo
Getting to "Yes!"
The Beginnings of a Deal
Don't Tell the World
Don't Forward Any Materials
Don't Be Impatient
Understanding Realities
Timing
Location
Salesmanship
Resolve
What to Do?
How Do You Do It?--Part Two: Self-Distribution
Seven Key Steps
The Markets--Who Is Out There?
Home Entertainment Market
Sources of Product
Wholesale Distributors
Independent Distributors
Independent Producers
Broadcast Markets
Cable Markets
Pay-Per-View/Video-On-Demand
Institutional Markets
Foreign Markets
Other Markets
Event Sales
Utilizing the Media
When to Contact?
Local Press Announcements
Entertainment Trade Publications
Film Finders
Home Entertainment-Specific Trade Publications
Film or Videomaking-Specific Publications
Other Film and Videomaking-Specific Media
General Entertainment Publications
Industry-Specific Publications
Researching and Surveying the Media
Media Contact Survey
Timeline
Getting Free Media
Press Releases
Release Requisites
Cut-Rate Communication
Interviews
Radio and Television
Magazines and Newspapers
Using Trailers
Video Press Kit (VPK)
Reviews
Using Paid Media
Which Media Do You Use?
What Are Others' Experience with the Technique?
How Frequently and When Should You Advertise?
What Can You Afford?
Locating, Qualifying, and Contacting Appropriate Buyers
Locating Buyers
Rentailers and Retailers
Locate Regional Chains
Broadcast, Cable, and PPV Markets
Institutional
Foreign Markets
Accumulate Data, Accumulate Data, Accumulate Data
Adapting Your Presentation Package
Adapt the Sales Letter
Develop Specialized Marketing Materials
Make Use of Your Media
Packaging
The Value of Art
Packaging Pointers
Point-Of-Purchase Materials
Trade vs. Consumer
The Point of P.O.P.
Some Tricks of the Trade
P.O.P. and Sponsorships
Exploiting Other Promotional Options
Publicity Stunts
Drawing a Crowd
Creating Controversy
Stunt Stumping
Premieres and Sponsors
Other People's Money
There's Always Plan B
And Even Plans C, D, E...
Film Festivals
How Much Will the Film Festival Cost You?
How Will the Timing Affect Your Promotional Plan?
How Worthwhile is the Festival?
What Kind of Contacts and Exposure Will Result from Your Participation?
Is There a Cash, Product, or Distribution "Prize"?
Has the Festival Launched Any Careers?
Does the Festival Offer an Accessible and Attractive Location?
How Is the Market Aspect of the Festival?
Posters, Public Speaking, Positioning, and Publishing
Using Posters, Flyers, and Stickers
Making "Celebrity" Appearances
Positioning Yourself in the Industry
Using Newsletters to Promote and Stay in Touch
Pricing
What Does the Market Bear?
What Is the Distributor's Real Price?
How Much Do You Need to Make?
What Is Your Goal?
The Mailing
Keep It Workable
Send a Teaser First
Keep Letters Short
Handwrite the Address
Consider the Buyer When Stuffing the Envelope
Forget about Order Forms
Dress Up the Envelope
Use First-Class Postage
Callbacks and Making the Sale
Method of Payment
Risk
Contracts
Exclusivity
License
Rights
Advance
Time Frame
Pricing
Expenses
Advertising and Promotion
Recoupment
Producer Input
Credit
Right to Inspect and Audit
Right to Terminate
Deliverables
Hire a Lawyer
Getting Down to Business--Follow-Up and Fulfillment
Filling Orders
Duplication/Replication
Packaging, Labeling, and Shrinkwrap
Replacements and Returns
UPC Coding
Shipping and Freight
Business Entity
Business Location
Banking
Using the Internet--A Special Case
Building a Site
Electronic Promotion
Online Screening
Digital Distribution
Streaming
Virtual Selling
Listings
Electronic Promotion--Part 2
Bringing 'Em Back
Advertising on the Net
Getting It for Free
Buying Clicks
Connecting with the Creative Community
Finding Buyers
Virtual Video Stores
Insider Industry Information
Conclusion
Appendix
Film/Video Attorneys
Entertainment Distribution Companies
Independent-Friendly Film/Video Markets and Events
Important Independent Film/Video Print Media
Independent Film/Video Producer Representatives
Helpful Independent Film Promotional Web Sites
Recommended Reading
About the Author