Food Service Menus Pricing and Managing the Food Service Menu for Maximum Profit

ISBN-10: 0910627231

ISBN-13: 9780910627238

Edition: 2003

Authors: Douglas Robert Brown, Lora Arduser

List price: $12.95 Buy it from $3.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


Used Starting from $9.06
New Starting from $13.63
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Customers also bought

Book details

List price: $12.95
Copyright year: 2003
Publisher: Atlantic Publishing Group, Inc.
Publication date: 1/12/2003
Binding: Paperback
Pages: 144
Size: 5.50" wide x 8.25" long x 0.25" tall
Weight: 0.440
Language: English

Getting Started
Who Are You?
Customer Profile
The Competition
Develop a Market Survey
The Feasibility Study
How Your Menu Fits into Your Overall Marketing Strategy
Communicate Your Establishment's Image
Menu Development
Menu Styles
Offer a Limited Menu - Increase Table Turnover
Types of Menus
Define Your Style
Catering Establishment Menus
Catering Menu Pricing
How Adding Catering Can Help Increase Profits
Formatting Your Menu
Daily Specials
Drink Menus
Children's Menus
Menu Design Software
Nutritional Claims on Menus
Nutritional Primer
Communicating Nutritional Information on Your Menu
Provide Your Customers with Healthy, Allergy-Free Menu Alternatives
Menu Design
Menu Design
Menu Size and Cover
Menu Text
Menu Copy
Price Placement
Arrangement of Text
Menu Psychology
Layout and Graphics
Menu Production
Menu Design Dos and Don'ts
Sample Menus
Menu Management Supports
Price and Profit
Menu Sales Analysis
Analysis Simplified
Making the Figures Work for You
Deciding Which Items to Promote
Sales History
The Production Sheet
Food-Cost Tracking
Figuring Food Cost
Lowering Food Cost
Yield Tests
Standardized Recipes
Recipe Information
Menu Pricing
General Considerations
How Indirect Factors Can Help Increase Profits
What Your Psychology Teacher Never Told You
Categorize Your Establishment
Quality and Pricing
Signature Items
Pricing Differences between Similar Menu Items
Pricing Add-On Items
The Math and Costing Software
Food-Cost-Percentage Pricing
Factor Pricing
Actual-Cost Pricing
Gross Profit Pricing
Prime-Cost Pricing
Salad Bar Pricing
Marketing Your Menu (& Your Restaurant)
Internal Marketing and Suggestive Selling
External Promotions
How to Use Coupons
Signature Items as a Marketing Tool
Restaurant Web site
Current Food Trends
Operational Controls & Menu Management
Kitchen Space
Purchasing Specifications
Purchasing and Inventory Software
Labor Controls
Employee Training
Internal Security
Reduce the Risks of Theft
External Theft
Final Tasks
The Life Cycle of Menu Items
Raising Prices
Evaluating Your Work
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.