End of Marketing as We Know It

ISBN-10: 0887309836

ISBN-13: 9780887309830

Edition: 2000 (Reprint)

Authors: Sergio Zyman

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Book details

List price: $15.99
Copyright year: 2000
Publisher: HarperCollins Publishers
Publication date: 11/7/2000
Binding: Paperback
Pages: 272
Size: 5.00" wide x 7.75" long x 0.75" tall
Weight: 0.792
Language: English

Introduction to the Paperback
Marketing is no Mystery
Introduction: Smashing the Black Box
Why Have Marketing? To Make Money
Without Strategies, You Aren't Going Anywhere
Marketing Is Science
How to Sell the Most Stuff and Make the Most Money
Positioning Is a Two-Way Street
What Do Bill Clinton, Princess Di, and Ramadan Have to Do with Selling Stuff?
What Jerry Seinfeld Can Teach You About Marketing
Fish Where the Fish Are
Don't Stop Thinking about Tomorrow
With Whose Army?
Don't Count People--Count Results
I Like Ad Agencies--And Some of Them Even Like Me
Conclusion: Traditional Marketing is Not Dying--It's Dead
About the Author
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