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Popcorn Report Faith Popcorn on the Future of Your Company, Your World, Your Life

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ISBN-10: 0887305946

ISBN-13: 9780887305948

Edition: 1992

Authors: Faith Popcorn

List price: $16.00
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Description:

Nobody has been more accurate about how to profit from the future than Faith Popcorn, who in her bestselling The Popcorn Report reports on what we'll buy, where we'll work, and what we'll think in the next decade. For the corporate manager and the owner of a "kitchen table" business alike, The Popcorn Report offers hundreds of ideas for new products to create, new businesses to start, and new markets to capture. Here, too, are the market waves that are beginning to dominate your personal and profes-sional lives. Faith reveals how to chart the future's impact on your business, how to capitalize on the newest trends, and the ways in which emerging mar-keting techniques will revive the dying…    
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Book details

List price: $16.00
Copyright year: 1992
Publisher: HarperCollins Publishers
Publication date: 10/13/1992
Binding: Paperback
Pages: 288
Size: 5.50" wide x 8.00" long x 0.75" tall
Weight: 0.484
Language: English

Faith Popcorn, best-selling author of The Popcorn Report, Clicking, EVEolution, Dictionary of the Future, and upcoming, Popcorn Report 2020: A Leap of Faith. She is founder and CEO of Faith Popcorn's BrainReserve, the futurist marketing consultancy she established in 1974. The New York Times has called her "The Trend Oracle," Fortune Magazine named her, "The Nostradamus of Marketing," and she is recognized as America's foremost Trend expert. She has identified such sweeping societal movements as "Cocooning," "AtmosFear," "Anchoring," "99 Lives," "Icon Toppling" and "Vigilante Consumer." As key strategist for Faith Popcorn's BrainReserve, Faith applies her insight into cultural and business…