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Experience Economy Work Is Theatre and Every Business a Stage

ISBN-10: 0875848192

ISBN-13: 9780875848198

Edition: 1999

Authors: B. Joseph Pine, James H. Gilmore

List price: $32.95
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Description:

Using a range of examples of companies, from AOL to Disney, this book raises the curtain on competitive pricing strategies and reveals that businesses are missing their best opportunity to offer consumers what they really want: an experience.
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Book details

List price: $32.95
Copyright year: 1999
Publisher: Harvard Business Review Press
Publication date: 4/1/1999
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 1.188
Language: English

Preview Step Right Up
Welcome to the Experience Economy
Setting the Stage
The Show Must Go On
Get Your Act Together
Experiencing Less Sacrifice
Intermission A Refreshing Experience
Work Is Theatre
Performing to Form
Now Act Your Part
The Customer Is the Product
Finding Your Role in the World
Encore Exit, Stage Right
Notes
Index
Credits
About the Authors