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Congressional Elections Campaigning at Home and in Washington

ISBN-10: 0872899659

ISBN-13: 9780872899650

Edition: 6th 2012 (Revised)

Authors: Paul S. Herrnson

List price: $61.00
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Description:

Arguing that successful candidates run two campaigns-one for votes, the other for resources, Herrnson uses campaign finance data, original survey research, and hundreds of interviews to look at how this dual strategy affects the electoral system.New coverage includes:• cases studies from the 2010 elections;• the impact of the Tea Party on fundraising and election outcomes;• the effect of the Citizens United and other recent cases on corporate, trade association, and labor union spending;• untangling the web of PACs, Super PACs, 527s, and 501(C)s and their fundraising and spending advantages;• the pervasive use of social media and Internet campaigns to raise money, communicate with voters, and recruit volunteers.
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Book details

List price: $61.00
Edition: 6th
Copyright year: 2012
Publisher: CQ Press
Publication date: 12/30/2011
Binding: Paperback
Pages: 384
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.990
Language: English

Paul S. Herrnson is director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland. He is the author of Congressional Elections: Campaigning at Home and in Washington, 4th ed. (2004) and Party Campaigning in the 1980s (1988) and coauthor of The Financiers of Congressional Elections (2003). He is coeditor of several volumes, including War Stories from Capitol Hill (2003), Responsible Partisanship? The Evolution of American Political Parties Since 1950 (2003), Multiparty Politics in America, 2nd ed. (2002), and Playing Hardball: Campaigning for the U.S. Congress (2000). He has served as an American Political Science Association congressional fellow and has received several teaching awards, including an Excellence in Teaching Award from the University of Maryland.

Tables and Figures
Preface
Introduction
The Strategic Context
The Candidate-Centered Campaign
The Institutional Framework
Political Culture
Campaign Technology
The Political Setting
Recent Congressional Elections
Summary
Candidates and Nominations
Strategic Ambition
Passing the Primary Test
Nominations, Elections, and Representation
The Senate
Summary
The Anatomy of a Campaign
Campaign Organizations
Campaign Budgets
Senate Campaigns
Summary
The Parties Campaign
National Agenda Setting
The National, Congressional, and Senatorial Campaign Committees
Strategy, Decision Making, and Targeting
Campaign Contributions and Coordinated Expenditures
Campaign Services
Outside Campaigns
The Impact of Party Campaigning
Summary
The Interests Campaign
Organizing for Electoral Influence
Strategy, Decision Making, and Targeting
PAC Contributions
Campaign Services
Outside Campaigns
The Impact of Interest Group Activity
Summary
The Campaign for Resources
Inequalities in Resources
House Incumbents
House Challengers
Candidates for House Open-Seats
Senate Campaigns
Summary
Campaign Strategy
Voting Behavior
Voters and Campaign Strategy
Gauging Public Opinion
Voter Targeting
The Message
Summary
Campaign Communications
Television Advertising
Radio Advertising
Newspaper Advertising
Direct Mail and Newsletters
Telephone Calls
The Internet and Social Media
Free Media
Field Work
The Importance of Different Communications Techniques
Outside Campaigns
Summary
Candidates, Campaigns, and Electoral Success
House Incumbent Campaigns
House Challenger Campaigns
House Open-Seat Campaigns
Senate Campaigns
Claiming Credit and Placing Blame
Summary
Elections and Governance
The Permanent Campaign
A Decentralized Congress
Political Parties as Centralizing Agents
Responsiveness, Responsibility, and Public Policy
Summary
Campaign Reform
The Case for Reform
Obstacles to Reform
The Evolving State of Campaign Finance
Some Ideas for Reform
Summary
Notes
Index
Notes Name Index