Edition: 7th 1999 (Revised)
List price: $44.95
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Description: From low-budget local campaigns to big-budget national television spots. Advertising Copywriting provides practical, straightforward instruction for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $44.95
Copyright year: 1999
Size: 8.75" wide x 11.75" long x 1.00" tall
|Copywriting: An Exciting Blend of Creativity, Common Sense, and Hard Work|
|Who Can Say What "Copy" Is? There Is No One Answer|
|The Copywriter Is an Important Member of the Marketing Team|
|You're Saturated with Market Data, Time No to Do Your Copy Planning|
|Advertising's Creative Duo ndash; Art Director and Copywriter|
|Headlines: They Attract, They Inform, and They Sell|
|It's Vital to write Good Ones (Part A)|
|Headlines (Part B)|
|Body Copy: Where Buyer Convincing Takes Place (Part A)|
|Body Copy (Part B)|
|Copywriting's Odd Jobs Are Interesting, Challenging and Call for a Varied Background|
|If You Do Copy for Local Businesses, You're in Close Touch with Your Market|
|Toss Out the "Rules" When You Write Fashion Copy|
|Direct Response: A Quick Test of Your Message's Effectiveness (Part A)|
|Direct Response (Part B)|
|You Like Intimacy in Your Copy? Try Direct Mail|
|No-Nonsense Advertising for People Engaged in Professions, Business, and Agriculture (Part A)|
|Non-Nonsense Advertising (Part B)|
|Like Short Copy? Try Outdoor and Transit Advertising|
|If You're There, So Is Radio Advertising|
|Television Advertising: It Gives You Full Scope for Creativity (Part A)|
|Television Advertising (Part B)|
|Research: The Copywriter's Friend|
|Legal and Ethical Aspects: You'd Better Know Them|
|Table of Contents provided by Publisher. All Rights Reserved.|