Advertising Copywriting

ISBN-10: 0844232068

ISBN-13: 9780844232065

Edition: 7th 1999 (Revised)

Authors: Philip W. Burton

List price: $44.95
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


From low-budget local campaigns to big-budget national television spots. Advertising Copywriting provides practical, straightforward instruction for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Sociology Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Customers also bought

Book details

List price: $44.95
Edition: 7th
Copyright year: 1999
Publisher: McGraw-Hill/Contemporary
Binding: Hardcover
Pages: 400
Size: 8.75" wide x 11.75" long x 1.00" tall
Weight: 2.838
Language: English

Copywriting: An Exciting Blend of Creativity, Common Sense, and Hard Work
Who Can Say What "Copy" Is? There Is No One Answer
The Copywriter Is an Important Member of the Marketing Team
You're Saturated with Market Data, Time No to Do Your Copy Planning
Advertising's Creative Duo ndash; Art Director and Copywriter
Headlines: They Attract, They Inform, and They Sell
It's Vital to write Good Ones (Part A)
Headlines (Part B)
Body Copy: Where Buyer Convincing Takes Place (Part A)
Body Copy (Part B)
Copywriting's Odd Jobs Are Interesting, Challenging and Call for a Varied Background
If You Do Copy for Local Businesses, You're in Close Touch with Your Market
Toss Out the "Rules" When You Write Fashion Copy
Direct Response: A Quick Test of Your Message's Effectiveness (Part A)
Direct Response (Part B)
You Like Intimacy in Your Copy? Try Direct Mail
No-Nonsense Advertising for People Engaged in Professions, Business, and Agriculture (Part A)
Non-Nonsense Advertising (Part B)
Like Short Copy? Try Outdoor and Transit Advertising
If You're There, So Is Radio Advertising
Television Advertising: It Gives You Full Scope for Creativity (Part A)
Television Advertising (Part B)
Research: The Copywriter's Friend
Legal and Ethical Aspects: You'd Better Know Them
Table of Contents provided by Publisher. All Rights Reserved.
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.