From Submarines to Suburbs Selling a Better America, 1939-1959

Name: From Submarines to Suburbs Selling a Better America, 1939-1959
Price: 8.56 USD
Availability: InStock
ISBN: 9780821416785

ISBN-10: 0821416782

ISBN-13: 9780821416785

Edition: 2006

Authors: Cynthia L. Henthorn

List price: $32.95

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Description:

During World War II, U.S. businesses devised marketing strategies that encouraged consumers to believe their country’s wartime experience would launch a better America. Advertisements and promotional articles celebrated the immense industrial output that corporations achieved during the war. These commercial messages positioned wartime technologies and corporate expertise as the means to streamline America and invent a socially hygienic future free from poverty, slums, drudgery, filth, and—for some businessmen—the New Deal administration. From Submarines to Suburbs surveys the development, strategy, and effect of these campaigns over a span of twenty pivotal years. Cynthia Lee Henthorn…

Book details

List price: $32.95
Copyright year: 2006
Publisher: Ohio University Press
Publication date: 7/31/2006
Binding: Paperback
Pages: 392
Size: 7.00" wide x 10.00" long x 1.00" tall
Weight: 1.540
Language: English

Cynthia L. Henthorn has taught design history, with an emphasis on advertising and marketing trends, at art and design colleges in New York City.



List of Illustrations


Acknowledgments


Abbreviations


Introduction: Legacy of the Postwar Commercial Fallout



Mobilization: The Arsenal of Domesticity



Weapons of Mass Disorder: Impediments to Mobilization



Weapons of Mass Persuasion: Mobilization through Symbol Management



Positioning Machine Age Heroes and Wartime Types



Postwar Planning: Profits from Symbolism



Glimpses into a "Better America"



Home Front War: The Campaign to Save the American Way



Hygienic Solutions for the "House of Tomorrow"



Postwar Progress: Myth or Reality?



Wartime Skeptics and the "World of Tomorrow"



What Did Happen to the Dreamworld?: Realities of the Postwar Commercial Fallout



The Cold War's Commercial Fallout


Afterword: The "Better America" Today


Notes


Sources


Archival Collections


Bibliography


Index