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Industrial and Specialty Papers

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ISBN-10: 082060223X

ISBN-13: 9780820602233

Edition: N/A

Authors: Dales S. Davis, Robert H. Mosher

List price: $75.00
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Description:

Contents - 1. New Product Development-An Overview- Introduction; The Opportunities New Products Create; The Problems New Products Create; The New Product Development Cycle for Industrial Products; Consumer New Product Evaluation; The Role of Technical Research and Development in New Product Development; Why New Products Fail; Ten Philosophies of Successful New Product Development; Case Studies - 2. Marketing Research In The Specialty Paper Business- Introduction and Objectives; The Urgent Case for Marketing Research; General Definitions and Applications for Marketing Research; Professional Marketing Research; Practical Employment of Marketing Research; Nonobjectivity in Research; The…    
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Book details

List price: $75.00
Publisher: Chemical Publishing Company, Incorporated
Publication date: 2/4/1970
Binding: Paperback
Pages: 252
Size: 6.00" wide x 9.00" long
Language: English

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