Selling to the New Elite Discover the Secret to Winning over Your Wealthiest Prospects

Name: Selling to the New Elite Discover the Secret to Winning over Your Wealthiest Prospects
Price: 18.51 USD
Availability: InStock
ISBN: 9780814434772

ISBN-10: 0814434770

ISBN-13: 9780814434772

Edition: N/A

Authors: James Taylor, Stephen Kraus, Doug Harrison

List price: $21.95

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Description:

Based on unprecedented research, The New Elite took a behind-the-scenes look at America’s most powerful and influential class—what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers—based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton—Selling to the New Elite reveals what the truly rich want…

Book details

List price: $21.95
Publisher: Amacom
Publication date: 2/9/2011
Binding: Paperback
Pages: 272
Size: 6.13" wide x 9.25" long
Weight: 0.022
Language: English