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| Foreword | |
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| Acknowledgments | |
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| Introduction: One Country, Three Centuries | |
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| China and Chocolate: East Meets West | |
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| China's Road from Communism to Market Socialism | |
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| The Evolution of the Global Chocolate Industry | |
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| Chinese and Chocolate: A Foreign and Exotic Curiosity | |
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| The Size of China's Chocolate Prize | |
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| Selling Chocolate | |
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| Selling Chocolate in China | |
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| Ferrero Rocher: Accidental Hero | |
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| Ferrero's Journey Along the Modern-Day Silk Road to China | |
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| China's Emancipated Consumers | |
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| Establishing a Route-to-Market in China | |
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| Ferrero's Struggle with Local Copycats | |
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| Did Ferrero Succeed in China? | |
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| Cadbury: One Billion Consumers | |
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| A Brief History of Cadbury Chocolate | |
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| Cadbury China | |
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| Cadbury's China Morass | |
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| Attempting to Turn the Tide | |
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| The Battle for Chocolate Bars | |
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| The Final Blow: A Breakdown of Leadership | |
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| Hershey: Back to Basics | |
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| The Hershey Company | |
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| Hershey's International Business | |
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| Hershey China | |
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| The First Season: 1995-1996 | |
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| The Second Season: 1996-1997 | |
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| The Third, Fourth, and Fifth Seasons: 1997-2000 | |
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| The Sixth Season: 2000-2001 | |
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| Under New Management | |
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| Epitaph | |
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| Nestle: China's Chocolate War Sideshow | |
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| A Brief History of Nestle | |
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| Nestle's Arrival in China | |
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| The Birth of Nestle China | |
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| Sweating the Assets and Reducing KitKat's Cost | |
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| The Launch of Nestle Wafer | |
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| In the Shadow of Nestle Wafer | |
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| Nestle Could Have Been a Contender | |
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| The Last Word on Nestle, Chocolate, and China | |
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| Mars: A Well-Regulated Militia | |
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| A Brief History of the Mars Candy Company | |
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| Mars's International Expansion | |
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| Mars's China Market Entry | |
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| Mars Versus Its Big Five Chocolate Competitors | |
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| Mars's Commitment to Market Leadership | |
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| Going the Distance: China's 10K Chocolate Race | |
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| The State of the Chocolate Market: 2008 | |
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| The Threat from Local Competitors | |
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| Managing China's Multitier Market Going Forward | |
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| Notes | |
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| Index | |