| |
| |
| Preface | |
| |
| |
| Responsibilities of Media and Journalism | |
| |
| |
| Historical perspective on the media | |
| |
| |
| Public (stockholder) ownership of media | |
| |
| |
| The biggest story in American journalism | |
| |
| |
| Preparing for a new media world | |
| |
| |
| Conglomerates aren't all bad--are they? | |
| |
| |
| A new media world of convergence | |
| |
| |
| The difference the First Amendment makes | |
| |
| |
| Preparing Yourself for Management | |
| |
| |
| First, get the right job | |
| |
| |
| Getting discovered and climbing to the top | |
| |
| |
| Your first management position | |
| |
| |
| Surviving in the cross-fire | |
| |
| |
| Managing yourself--handling time | |
| |
| |
| Not just anyone can be a manager | |
| |
| |
| Journalists becoming managers | |
| |
| |
| The indispensable management resource | |
| |
| |
| The quick way to the top | |
| |
| |
| Motivation and the Work Force | |
| |
| |
| Unionism in media companies | |
| |
| |
| Layoffs in hard times | |
| |
| |
| When you must fire or lay off someone | |
| |
| |
| Approaches to managing employees | |
| |
| |
| Scientific (or classical) management | |
| |
| |
| Humanistic (or behaviorist) management | |
| |
| |
| Theories of management | |
| |
| |
| Maslow's Hierarchy of Needs | |
| |
| |
| Management by Objectives (MBO)--it's everywhere | |
| |
| |
| Employees need to feel they're being treated fairly | |
| |
| |
| Qualities of Leadership and Management | |
| |
| |
| The sources of power | |
| |
| |
| Leadership practices | |
| |
| |
| Model the way | |
| |
| |
| Inspire a shared vision | |
| |
| |
| Challenge the process | |
| |
| |
| Enable others to act | |
| |
| |
| Encourage the heart | |
| |
| |
| Characteristics of leaders | |
| |
| |
| The immeasurable value of optimism | |
| |
| |
| Pointers on being an effective leader | |
| |
| |
| The MBAs arrive in media companies | |
| |
| |
| Being an effective manager of others | |
| |
| |
| Jerks and vampires don't see themselves in the mirror | |
| |
| |
| Decision-Making | |
| |
| |
| What is decision-making? | |
| |
| |
| The steps to making decisions | |
| |
| |
| Risk-taking in the decision process | |
| |
| |
| Categorizing decisions | |
| |
| |
| Analytical decision-making tools | |
| |
| |
| The basic tool | |
| |
| |
| Critical Path Method (CPM) and Performance and Evaluation Technique (PERT) | |
| |
| |
| The Decision Tree | |
| |
| |
| The pay-off matrix | |
| |
| |
| The computer spreadsheet | |
| |
| |
| Hidden traps of decision-making | |
| |
| |
| Who are the decision-makers? | |
| |
| |
| Individual decision-making styles | |
| |
| |
| Group decision-making styles | |
| |
| |
| Media Ethics, Regulation and Laws | |
| |
| |
| Do the right thing | |
| |
| |
| Government and the press | |
| |
| |
| Legal issues in media businesses | |
| |
| |
| Operations and Structure of News Media Companies | |
| |
| |
| The ethics of the media profit chase | |
| |
| |
| The decline of local news coverage | |
| |
| |
| Influence of stockholder interests | |
| |
| |
| Uncommon types of ownership | |
| |
| |
| Three main kinds of ownership | |
| |
| |
| Sole proprietorship | |
| |
| |
| Partnership | |
| |
| |
| Corporation | |
| |
| |
| The functional parts of any business | |
| |
| |
| Structure of media companies | |
| |
| |
| Budgeting and Financial Management | |
| |
| |
| The profitability dilemma of media managers | |
| |
| |
| Profit maximization and responsibility | |
| |
| |
| Budgeting and planning | |
| |
| |
| Gantt and milestone charts | |
| |
| |
| The balance sheet | |
| |
| |
| The income statement | |
| |
| |
| Financial analysis ratios | |
| |
| |
| Cash flow and cost-control | |
| |
| |
| Time value of money | |
| |
| |
| Investment criteria | |
| |
| |
| Net present value | |
| |
| |
| Internal rate of return | |
| |
| |
| Payback period | |
| |
| |
| The never-ending conflict | |
| |
| |
| Sales, Marketing and Market Analysis | |
| |
| |
| Traditional wall between business and news | |
| |
| |
| The 4 P's of marketing | |
| |
| |
| Market penetration and pricing | |
| |
| |
| Pricing and marketing decision tools | |
| |
| |
| Pricing analytical tools | |
| |
| |
| Marketing analytical tools | |
| |
| |
| Total market coverage | |
| |
| |
| Market analysis | |
| |
| |
| Market-driven journalism | |
| |
| |
| The power of the cluster | |
| |
| |
| Consolidation and Convergence | |
| |
| |
| There's some safety in large size | |
| |
| |
| Monopoly, oligopoly and joint operating agreements | |
| |
| |
| Combining forces and news roles | |
| |
| |
| Going international | |
| |
| |
| Fragmentation of media markets | |
| |
| |
| Entrepreneurship | |
| |
| |
| Entrepreneurs and managers | |
| |
| |
| Traits of an entrepreneur | |
| |
| |
| Promotion or ownership? | |
| |
| |
| Trying repeatedly is what brings 'luck' | |
| |
| |
| Tips for entrepreneurs | |
| |
| |
| Starting up a business | |
| |
| |
| Seeking success with a business plan | |
| |
| |
| The necessity of money | |
| |
| |
| Ten secrets of business success | |
| |
| |
| Technology Creates New Media | |
| |
| |
| Newspapers and technology | |
| |
| |
| Television and technology | |
| |
| |
| Media business and new technology | |
| |
| |
| 21st-century electronic and digital media | |
| |
| |
| Index | |