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Building Strong Congregations : Attracting, Serving, and Developing Your Membership

ISBN-10: 0812704908

ISBN-13: 9780812704907

Edition: 2009

Authors: Bruce Wrenn, Philip Kotler, Norman Shawchuck

List price: $29.99
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Book details

List price: $29.99
Copyright year: 2009
Publisher: Autumn House Publishing Company
Publication date: 2/1/2009
Binding: Hardcover
Pages: 558
Size: 6.40" wide x 9.25" long x 0.37" tall
Weight: 1.980
Language: English

List of Exhibitsp. 9
Prefacep. 13
Introductionp. 19
Marketing and Religion in a Dynamic Environmentp. 23
The Intersection of Marketing and Religionp. 25
The Heart of Twenty-first-Century Marketingp. 50
Supplement: An Application of the Effective Marketing Process Model: Starting a Grief Ministryp. 72
Adopt a Marketing Philosophyp. 77
Serving People Effectively: The Responsive Congregationp. 79
Develop an Understandingp. 100
How to Understand: Marketing Researchp. 102
What to Understand: Factors Influencing Behaviorp. 149
Plan the Marketing Strategyp. 185
Thinking Like a Marketing Strategist: Fundamental Marketing Conceptsp. 187
Market Segmentation, Targeting, and Positioningp. 249
Strategic Marketing Planningp. 301
Design and Implement the Marketing Tacticsp. 340
Product, Price, and Place Decisionsp. 342
Marketing Communication Decisionsp. 394
Fund-raising Decisionsp. 470
Connect With Exchange Partnersp. 495
Fellowship Marketingp. 497
Evaluating Our Programp. 535
Resource Guidep. 548
Table of Contents provided by Ingram. All Rights Reserved.