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ISBN-10: 0811865398

ISBN-13: 9780811865395

Edition: 2009

Authors: Tom Himpe

List price: $60.00
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The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely, small companies who think big now have the opportunity to be key players. Tom Himpe presents 18 new mantras for advertising, communications, and business in general to both overcome new obstacles and exploit new opportunities. His mantras are brought to life with 150 exemplary campaigns from companies big and small, all across the world.
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Book details

List price: $60.00
Copyright year: 2009
Publisher: Chronicle Books LLC
Publication date: 12/3/2008
Binding: Hardcover
Pages: 400
Size: 9.00" wide x 9.88" long x 1.50" tall
Weight: 9.724
Language: English