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Motivational Design The Secret to Producing Effective Children's Media

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ISBN-10: 0810850370

ISBN-13: 9780810850378

Edition: 2005

Authors: Marilyn P. Arnone

List price: $59.00
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Description:

A model for incorporating critical motivational goals and evaluation measures in media projects designed for the child audience.
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Book details

List price: $59.00
Copyright year: 2005
Publisher: Scarecrow Press, Incorporated
Publication date: 11/20/2004
Binding: Paperback
Pages: 192
Size: 6.10" wide x 8.90" long x 0.48" tall
Weight: 0.682
Language: English

Motivation : what is it, exactly?
The CTW model
The ARCS model
An integrative and systematic approach
Gaining and sustaining attention
Establishing relevance
Building and reinforcing confidence
Promoting satisfaction (and a continuing motivation to learn)
Guidelines, mandates, and considerations for convergence media
A local phenomenon
Rescue efforts
The role of formative evaluation
A few closing thoughts
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