Shaping Information The Rhetoric of Visual Conventions

Name: Shaping Information The Rhetoric of Visual Conventions
Price: 5.69 USD
Availability: InStock
ISBN: 9780809325023

ISBN-10: 0809325020

ISBN-13: 9780809325023

Edition: 2003

Authors: Charles Kostelnick, Michael Hassett

List price: $55.00

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Description:

From charts, texts, and graphs to illustrations, icons, and screens, we live in an information age saturated with visual language. Yet the underlying principles that provide structure for visual language have long eluded scholars of rhetoric, design, and engineering. To function as a language that reliably conveys meaning, visual language must embody codes that normalize its practices among both the designers who employ it and the readers who interpret it.nbsp; nbsp; In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication—text design, data displays, illustrations—is shaped by conventional practices that are…

Book details

List price: $55.00
Copyright year: 2003
Publisher: Southern Illinois University Press
Publication date: 10/31/2003
Binding: Hardcover
Pages: 288
Size: 7.00" wide x 10.00" long x 0.80" tall
Weight: 1.496
Language: English



Preface


Acknowledgments


Introduction



Visual Language, Discourse Communities, and the Inherently Social Nature of Conventions



What's Conventional, What's Not: A Perceptual and Rhetorical Tour



The Origins and Authority of Visual Language: Factors That Shape and Transform Conventions



The Mutability of Conventions: Emergence, Evolution, Decline, Revival



The Grip of Conventions: How It Develops and Its Consequences for Readers, Designers, and Researchers



The Slipperiness of Conventions: Breakdowns, Misdirection, and Other Problems of Interpretation


Conclusion


Notes


References


Index